49 SECONDS: A SHED SEVEN Music Video

30 weeks ago a friend gave me an old video camera and it was small and fit in my pocket and also claimed to be virtually indestructible so I figured I’d take it with me everywhere. I decided to document 7 seconds a day for a week to see how it all looked in one 49 second video.

The clips were kinda erratic, but I also kinda dug it and figured that 49 second bursts wasn’t too intense, so I made it a weekly thing.

When I watch them back I can spot little arcs of things that were going on in my life:

My routine of ending up in Catty on a weekend, friends getting married, how little my band actually rehearses, brief awkward spells of dating, the ridiculous amount of commutes I was doing between being evicted from my flat and the 3 months of couch surfing while I tried (and failed) to find somewhere else to live… all the while documenting the adventures I was on with Jazz as our relationship progressed and took off, and everything that came along after it.

JAZZebell-Apartment-Liverpool-18

I didn’t particularly concern myself about an audience or even think about who might be watching it, so it was kinda mad to receive a call from Paul Banks saying he’d been watching my videos and wondered how I’d feel about using the stuff that mostly focused on Jazz and myself being put together for a music video, if I had all the footage still.

I was way too interested and curious about how it would look myself so just agreed on the spot without really considering how mental it would be essentially putting my own memories into a whole new context for the public to view. Funnily enough, it ended up being pretty challenging.

JAZZebell_, Cafe-52

A few things were established early on, like using slightly lengthier clips to not mentally exhaust viewers for one, and other shit like changing up the aspect ratio and I guess other boring technicalities which I’m sure isn’t interesting to most people so I will stop.

To be honest I’m real fucking proud of this, and the song is stuck in my head right now so I hope you dig that to. It was cool to be able to work on this for the couple of weeks I had to turn it around, and aside from a couple of last minute alterations that needed to be made in order to keep it PG, the whole process was seamless.

So yeah, Victoria is a single from Shed Seven‘s latest album Instant Pleasures and the music video is littered with my ugly mug. Do enjoy.


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